Dubai, Dubai, United Arab Emirates
Summary
Led global e-commerce operations and digital innovation, advising C-suite and driving significant sales growth and operational efficiencies across diverse channels.
Highlights
Orchestrated global e-commerce marketing operations, building a high-performing, multi-disciplinary team across UX, AI, and analytics functions.
Acted as strategic advisor to C-suite, launching a global e-commerce channel program with 100+ partners, achieving double-digit online sales growth.
Incubated AI-based personalization solutions with channel partners, increasing sales by over 20%.
Architected and streamlined direct-to-customer operating model, reducing webshop launch time by >50% and generating multi-million euro cost savings.
Pioneered data and analytics infrastructure to optimize digital shelf performance and measure channel effectiveness across hundreds of webshops.